Google has agreed a deal with the London-based Competition and Markets Authority to protect user privacy and ensure genuine competition and fair returns for news publishers.
Google pledges to work with UK regulator in plan to remove browser cookies netscape.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from netscape.com Daily Mail and Mail on Sunday newspapers.
Competition watchdog to look at subtle ways to rebalance publisher-platform relationship
The UK’s competition watchdog wants to create “greater incentives” for tech giants like Facebook and Google to bargain in good faith with news publishers over payment for content.
Two directors from the Competition and Markets Authority told the House of Lords Communications and Digital Committee they favour a code of conduct being put in place in the style of Australia to ensure there are “fair and reasonable terms” between platforms and content providers.
Timeline
They also suggested the new Digital Markets Unit, currently being run in a “shadow” non-statutory capacity until legislation is passed, could act as an intermediary to keep an eye on changes to the platforms’ algorithms without forcing them to be published.
Google and Facebook s deals with publishers: What we know so far
The battle of big news versus big tech has only just begun, but already it might be over.
Facebook and Google have begun paying out to news groups in a bid to soften incoming regulation to curb their dominance of the digital advertising market – and they might just have done enough.
Timeline
February 25, 2021
Facebook’s shocking (if not surprising) week-long ban on quality news in Australia last month led to the world-first “news media bargaining code” being watered down somewhat before it gained Royal Assent this week.
Final amendments included the addition a two-month mediation period if both parties fail to reach a commercial agreement over three-months of bargaining, with binding arbitration – where an independent arbitrator chooses the fairest final offer of the two – now a “last resort”.