Gengetone to keep music alive in 2021
Thursday December 31 2020
By BILL ODIDI
Summary
The story of Kenyan music in 2020 is not complete without analysing the impact of Gengetone; the urban sound driven by the youth and inspired by the original genge that was made popular in the early 2000s by artists like Jua Cali and Nonini.
The music straddles hip hop, and dancehall, the message is raw and straight out of the hood.
The disruption to the music business in 2020 has been a double-edged sword: while the conventional model of live music concerts was halted by the pandemic, the opportunity arose for artistes to innovate, embrace digital distribution and performance platforms.