Why ‘mother’ for iconic? What does it mean to ‘eat’, ‘snatch’ or ‘serve’? Fresh twists come via gaming, K-pop, TikTok and, surprisingly, ballroom culture.
Wednesday, May 12, 2021
Like us, you ve probably said it wrong already. It s not like Keith Cheggy Chegwin. It s more Chewbacca-esque: chew-gee. Confused? So are we. The trendy term has gone viral for describing people, food, fashion, decor and life choices that are deemed uncool. And if you re a try-hard you could be classed as cheugy. Brutal, eh? But we re not going to loose any sleep over it - or stop eating lasagne. Yes, that s on the list too.
Coined in 2013, it s now become a thing on social media. TikToker Hallie Cain from Los Angeles told users that cheugy stuff includes things like graphics on T-shirts and hats, Herbal Essence shampoo and Instagram captions like thank u, next and accessories like Gucci belts with a large double ‘G’ logo.