YouTube is sending the Stories feature to the fabled Google Graveyard, thus ending its attempts to compete with Instagram and Snapchat. Like its social media rivals, YouTube Stories attempted to attract creators with ephemeral posts that only lasted a short period of time. YouTube says that feature (previously known as Reels) will be going away | Trusted Reviews
After teaming up with BTS on a dance challenge campaign in July, YouTube is aligning with another major force in the music industry, Ed Sheeran, to promote its one-year-old, TikTok-like Shorts video format. Rather than a dance challenge, Sheeran will be teasing each of the 14 tracks on his upcoming album, =, as YouTube Shorts. They're all live on Sheeran’s YouTube channel ahead of =’s arrival on Friday. Each Short embodies its accompanying track, with Sheeran stepping into an ice bath for the song "Shivers," and having a solo dance party for “Be Right Now" (see below). Sheeran is also asking fans to create their own #SheeranShorts for each of the tracks. After teaming up with BTS on a dance challenge campaign in July, YouTube is aligning with another major force in the music industry, Ed Sheeran, to promote its one-year-old, TikTok-like Shorts video format.