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European Union regulators have issued a warning to TikTok amid concerns that the youth-aimed app has violated children's data protection laws. TikTok has been given one month to respond to the complaint and engage with authorities on a resolution. "Areas of specific concern include hidden marketing, aggressive advertising techniques targeted at children, and certain contractual terms in TikTok's policies that could be considered misleading and confusing for consumers," according to a release by the European Commission, the EU's executive branch. "It is prohibited to target children and minors with disguised advertising such as banners in videos," added Justice Commissioner Didier Reynders. European Union regulators have issued a warning to TikTok amid concerns that the youth-aimed app has violated children's data protection laws.
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TikTok given EU ultimatum over child safety concerns
Stephanie Bodoni, Bloomberg News VIDEO SIGN OUT
TikTok, the Chinese-owned video-sharing app, was given one month by European Union regulators and consumer protection watchdogs to address concerns over the safety of childrenâs data on the platform.
âIt is prohibited to target children and minors with disguised advertising such as banners in videosâ in the EU, Justice Commissioner Didier Reynders said in a statement on Friday.
He said the EU started a formal dialog together with national consumer organizations led by those in Sweden and Ireland to âsupport TikTok in complying with EU rules to protect consumers.â