Instagram announced today it will allow users to remix any video content on the app, not just short-form reels videos. The company officially launched Remix, its version of TikTok Duets, last March. The feature lets users record their reels video alongside a video from another user, as a means of interacting, reacting, collaborating or highlighting […]
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Ubisoft gets users dancing to its tune
Ubisoft, the developers behind long-running video game franchise Just Dance, wanted to bring the latest edition of the series to its young target audience. So, where better to go than where they live online, on TikTok and Instagram?
With the aim of showcasing the gameplay experience, maximizing engagement on the app itself and drive overall sales of Just Dance 2020, BEN’s AI selected an ideal list of influencers and the team moved to secure a range of huge TikTok names with cross-platform followings – including social star Loren Gray.
She starred in a TV spot and helped create a mix of Just Dance-themed photo and video content that lived on Ubisoft’s owned digital channels.