Ayeh also claimed in her video that stores in Finland were running low on feta cheese as a direct result of the recipe s popularity, although a cheese-industry expert recently told Yahoo! Lifestyle that no such shortage has been recorded.
In any case, one industry insider speculates that the trend will only continue heating up in the months to come.
On Friday, Instacart trend expert Laurentia Romaniuk told Fox News that feta is currently the top trending search term on the food shopping marketplace, while other TikTok Pasta ingredients are trending strong among the platform’s top ten searches. According to Instacart data, ‘feta’ is currently the number one trending search term on the marketplace. We also noticed that other ingredients from the viral baked feta pasta dish are trending right now with searches for ‘cherry tomatoes’ and ‘basil’ breaking into the top ten searches on the platform, Romaniuk said in a statement. We believe the tremendous increas
TikTok s viral baked feta pasta is worth the hype
Aaron Hutcherson, The Washington Post
Feb. 11, 2021
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A recipe for pasta with a baked feta and tomato sauce goes viral on social media.Washington Post photo by Aaron Hutcherson
My initial sentiment toward viral food moments tends to fall between immense skepticism (the tortilla hack ) and downright disdain (mermaid toast). The latest trend to hit the social media airwaves, baked feta pasta, is an outlier in that I was a believer from the jump. It s a low-effort recipe for pasta with tomatoes and cheese - what s not to love?
Though Tiiu Piret posted a version of the dish on her blog in February 2018, fellow Finnish blogger Jenni Hayrinen is credited with making uunifetapasta (Finnish for oven-baked feta pasta ) go viral in her country after posting her simplified version a year later. The stores actually ran out of feta cheese here, Hayrinen told Today.