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Tiger Pistol Named Finalist in Four Categories for the 13th Annual Shorty Awards
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Tiger Pistol Named to the Inc 5000 List of Texas Fastest Growing Private Companies for Second Year in a Row
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Apple’s iOS update: the marketing world will continue to turn (if you’re prepared)
Apple s iOS 14 is the wake-up call marketers needed to get serious about advertising to today s privacy-aware individual, suggests Tiger Pistol Australia chief client officer Jaime Nosworthy.
March 8, 2021 10:24
by JAIME NOSWORTHY
The phrase ‘digital transformation’ gets thrown around a lot, and now more than ever it holds meaning. Instead of being in fear that existing ad tactics and results are going to be affected at what feels like ‘any moment’, marketers should invest in their martech stack and ensure it is optimally integrated and media-ready – collecting and connecting siloed first- and second-party data sources to maximise high-accuracy signal capture, personalisation and measurement.