reporter: what does felicia mean? it comes when character bye, felicia. reporter: when mrs. obama said it, most people took it as dissing the trumps. columnist piers morgan said, stop it, michelle, for someone who hates going low, you re sniping at melania just to sell books is a cheap tacky shot. critics definitely weren t letting michelle obama forget about her famous high/low rule. when they go low, we go high. reporter: somewhere in the middle was michelle s face when she mentioned another inaugural moment. and the tiffanys box. it was just all, you know, a lot. yeah. reporter: ah, yes, the awkward tiffany box handoff. the box containing a picture frame. mrs. obama couldn t figure out what to do with it, which is odd, since eight years earlier, she presented a similar box containing a leather journal and pen to laura bush who stuck it behind her back when they posed for a photo and discreetly passed it off once inside.