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Press release content from Newswire. The AP news staff was not involved in its creation. Innovation in Product Experience and Why It Works! Prioritizes Packaging May 11, 2021 GMT Innovation in Product Experience and Why It Works! Prioritizes Packaging PALMETTO, Fla. - May 11, 2021 - ( Newswire.com ) Nearly 20 years ago, the seed for It Works!, an international and award-winning independent distributor platform that specializes in health, wellness, and beauty products, was planted, and since then, the company has grown from a once small, Midwestern company into a global, billion-dollar, digital-first company with established e-commerce, social media, and remote and flexible working structures. A major component of the company’s winning equation, beyond its ability to be early adopters with a keen eye for innovation, is the leadership team’s ability to understand the importance and psychology behind product packaging to attract the attention of the consumer. 

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