WATCH | Beyoncé, Siya Kolisi and Tifanny Abreu inspire a world of possibilities in new adidas films The series of 20 films provides a previously unseen side to some of the most documented people in the world 30 April 2021 - 10:44 Sponsored As SA’s first black rugby captain, Siya Kolisi, saw the possibilities of uniting all people through sport. Image: Supplied/adidas
To adidas, “Impossible is Nothing” is a way of seeing the world for what it can be, not what it is. It’s an attitude shared by its community and partners.
But now its long-standing brand attitude has evolved. To introduce its new brand statement, “Seeing Possibilities”, adidas tells the stories of rebellious optimism, rooted in its belief that sport has the power to change lives, through a series of bold films.
Adidas: Impossible Is Nothing - Revista Mercado
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Transgéneros y deporte femenino, por Jesús Elorza
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