americans, are avid college football fans, putting it third in national interests behind only the nfl and the olympics. last year, nearly 49 million fans attended college football games at all 644 ncaa schools, just down a bit from a record high in 2011. but that means that even if your team stinks and has for many years, you keep coming back, even when they re not winning, you re yelling, war eagle, ohio, hook them horns, or roll tide! the team may represent your alma mater or your hometown or your home state, and you connect them as part of a way to connect to your own youth, watching as a kind of innocence. but college football is not just about a good time and a good game. it is also really good business, particularly really good business for the ncaa at the top tier college athletic programs and the television networks that cover the games. the university of texas football program made nearly $78 million