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New beverage launches around the world: March 2021

Flying Fish hard seltzer Flying Fish has launched a hard seltzer in South Africa: hoping to pioneer the category in the country. The 5.5% ABV drink (pictured above) comes in 300ml slim cans in two flavors: lemon and lime; and raspberry.  Flying Fish created South Africa’s first flavored beer and true to its nature of challenging convention and norms, is officially launching Hard Seltzer in the country, ​ says South African Breweries (a subsidiary of AB InBev). In true Flying Fish nature, the brand is once again challenging category stereotypes and building a new beverage category in South Africa with the launch of Flying Fish Seltzer. ​

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