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The ‘Washday Miracle’: The 75th anniversary of Tide laundry detergent
Updated Mar 08, 2021;
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In the 1930s, David “Dick” Byerly worked for Procter & Gamble as a scientist.
He was “quietly working on a cleaning agent called Product X, that he believed had great potential to revolutionize how families washed clothes.”
His goal was to create a detergent that would clean better than anything else available. After seven years, his project was cancelled. But, in his spare time he still worked on it.
“After 14 years he finally created a prototype product that was quickly named Tide. Tide launched in 1946 and was called The Washday Miracle. Since 1949, Tide has been the leading laundry detergent in the U.S.” according to Procter & Gamble.