May 10, 2021
After skipping spring, the designer is back â and honing in on what makes fashion special.
Early into the Covid-19 lockdown in New York, Jonathan Cohen decided it wouldn t produce its Fall 2020 collection, which it had presented during New York Fashion Week earlier that year. Not long after, the designer and his co-founder and business partner, Sarah Leff, decided to skip the Spring 2021 season, too. We just felt like this wasn t not going to be over anytime soon and we needed to be smart about things, Cohen says.
It s not that the brand hasn t released
anything over the past thirteen months. Like many other designers, Jonathan Cohen pivoted to make masks with leftover fabric from past collections through The Studio early on into lockdown. Since then, it has collaborated with Tidal New York on flip flops, Gigi Burris on hair accessories, Carolina Bedoya on pillows and Dempsey & Carroll on stationary. It kept up its virtual Flower Shop business. It