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almost every other band of the decade whether the stones or the who, they made most of their money by selling albums and the grateful dead made most of their money by selling concert tickets. and that slightly seemed like a slight nuance in the business model but it was very important for them. each concert was very unique relative to each other. they never had the same set list they played twice. their whole business model was set around touring and would go for something like 100 nights a year. most businesses focus on the product and want to make the product better than the other guys. but sometimes just thinking about the way you do business and doing that in a different way than the other guys is the way to be successful. the grateful dead started their own ticketing office. so the grateful dead ticket office allowed best fans, people like me, to get the best seats in the house,

The grateful deadConcert ticketsBusiness modelSet listTicket officeTicketing office