Fashion brand Telfar is rewriting the rules of luxury.
With its Bag Security Program, customers have a better chance of snagging the brand s high-demand products.
Experts explain why it s paving the way for next-gen luxury consumers and entrepreneurs.
Tianni Graham, 27, remembers the before times that is, the harrowing months before Telfar introduced its Bag Security Program.
It was early last summer and she, along with thousands of others, was stuck testing their luck each day trying to buy the wildly popular Telfar handbag whose celeb fans include Oprah, Selena Gomez, Alexandria Ocasio-Cortez, and Solange. But they often sold out before anyone could click check out.