“Let me be even clearer,” he said, “Fonterra needs to stick to milking cows instead of milking Māori – and that includes laying claim to Māori words and phrases. “When Air New Zealand attempted to trademark the words ‘kia ora’, I said I would not stop until those applications were withdrawn. “Well, here is the first message to Fonterra: cut it out, or I’ll see you in up and down dale for a fight for the heart and soul of te reo Māori. “By all accounts, it appears Fonterra is attempting to trademark words that would then otherwise restrict smaller Māori business from their use, including the word kōwhai,” Tūkākī said.