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This holiday season, Toyota is bringing an enduring and endearing message of love and togetherness to cross-cultural audiences through a new commercial developed by Conill, in collaboration with international creative studio, Lobo. The Journey shares a unified message of family bonding with a unique visual approach featuring the Toyota RAV4 at the center of the storyline. Created entirely through CGI to overcome production challenges related to the Covid-19 pandemic, the commercial was directed by Mateus De Paula Santos and the director’s duo known as Alton (comprising Felipe Machado and Tiago Marcondes).
The commercial also features an original song, Here For You, written and performed by singer/songwriter Stacey Walker, and will be available for listening on Spotify and other music platforms to coincide with the official launch of the work.