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Media Moves: ESPN Africa in brand collaboration with Bob O Connor, Lactalis SA awards full-service account to HelloFCB+, Offlimit Communications bolsters digital and PR service divisions

This week’s BIG move: ESPN Africa announce Tyson Ngubeni aka Bob O’Connor In the spirit of its promise to bring the best of American sports to the continent, ESPN Africa has announced a collaboration with comedy character Bob O’Connor. As part of the local brand campaign, O’Connor, the alter ego of actor Tyson Ngubeni, will lend his talents as a special correspondent with delusions of a would-be career as a professional athlete if it were not for an injury caused by stubbing his toe at his high school graduation. He has been stationed in South Africa since 2018.

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