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ColoradoBiz Magazine
COVID-19 nearly upended their marketing campaign, saved only by the owner s creative handiwork
January 25, 2021
Tia Jenkins has a new-found respect for serendipity.
Jenkins is owner and architect at Kieding, a Denver-based interior architecture and design firm. She’s also a prolific seamstress with five sewing machines and a portfolio of handiwork from toys and holiday ornaments to quilts and clothing. But it is COVID-19 that offered her and the firm a unique opportunity at precisely the right time.
“Face masks were very tough to get early on,” Jenkins said. “People have forgotten that. As the shutdown was coming to an end, I was most concerned with the safety of our staff and management coming back into the office. Even Amazon masks were on back order until June, or later. I was pretty sure at that point that I could put together pieces that would offer both style and protection.”