Black seed oil for beauty: the new, ancient ingredient By 2030, every Baby Boomer will be age 65 or older, meaning 1 out of every 5 Americans will be of retirement age. As a result, the desire to look and feel beautiful will only continue to grow.
A rising number of consumers are taking a proactive approach to health and beauty, creating a high demand for products that cater to the aging demographic. Today, the ‘beauty from within’ category boasts a market value of over $144 million in the US, compared to $89 million In 2018, according to Euromonitor International.
While ingredients such as biotin and collagen are more well known, one ingredient that may fly under the radar is black seed oil (