Hologram Santa Raises Money for Mental Health in SoCal
By
Tech mogul Alki David donated his technology to Electric Noel and Kelly Slater donated a priceless surfboard
It was a new kind of entertainment event–a “Drive Thru Christmas Experience”–put together by David Ruff of DEED Entertainment and Joey Nittolo of the non-profit Save Our Souls. They called it Electric Noel (which runs until Jan. 3) and they knew they needed a finale people would remember though, so they called Malibu neighbor Alki David. He’s the Greek billionaire behind the wellness brand Swissx, the company that created a new entertainment industry Hologram USA and one of the first major streaming TV platform (and still the biggest) FilmOn.com. He went into action right away sending the Swissx portable hologram stage to Norco, where Electric Noel is, and helped produce the Hologram Santa showing off the surfboard Kelly Slater donated. The one-of-a-kind board was painted by street artist Retna and will be