crippled when the mills shuttered in the 70s. all of my uncles, all of my cousins they all worked in the steel mill was the town. reporter: it was about that time dean helford started selling his homemade toys in the back of this van. there s a tree growing out of the steering wheel. yeah, this is pretty sad. this was my first shop. i was in college and i could build boomerangs and demonstrate them. reporter: today the business has grown to this. a 32,000-square-foot plant turning out more than 100 kinds of toys. the captain s puzzles, the pioneer puzzles. reporter: the yo-yo, the jacks, the marbles, the skip rope and a hard road throwing top. you can compete with china on price? no, i can t compete on price but i can compete on quality, on service. i can get my customers what they need the same week. sometimes the same day we can ship. reporter: and helford s