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Key marketing and PR predictions for the year ahead - Jeweller Magazine: Jewellery News and Trends

Key marketing and PR predictions for the year ahead Posted February 01, 2021 | By Michael Kling MICHAEL KLING identifies the major social and technological trends that will shape the PR and marketing strategies of businesses large and small in 2021. No-one foresaw the abrupt disruption 2020 would bring when they delivered their annual PR and marketing insights a year ago. However, that’s not stopping anyone from issuing another round of predictions for 2021. The trends for the year ahead continue patterns that have emerged in PR and marketing over the past few years – namely social responsibility, multimedia content, and personalisation. Social responsibility An increasing number of consumers, particularly young adults, feel a sense of social responsibility and want to purchase from and work for brands that show this quality.

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Lights, Camera, Action!

Lights, Camera, Action! One of my favorite TV sitcoms is Last Man Standing. The main character, Mike Baxter (played by Tim Allen) is the co-owner responsible for marketing his store Outdoor Man. In most episodes, he creates a humorous short online video that goes to customers and prospects, enticing them to buy a product. Of course, it’s just entertainment, but it reflects the fact that video should be a major part of any marketing strategy, including those of boat dealers. Indeed, the recent successes of some virtual boat shows documents the effectiveness of video. So it’s time for dealers using social media and digital marketing to take videos seriously.

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The Top 5 2021 Marketing Trends, As Told By Larry David

The Top 5 2021 Marketing Trends, As Told By Larry David
business2community.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from business2community.com Daily Mail and Mail on Sunday newspapers.

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Keywords and Your Digital Marketing Strategy: What Do You Need to Know?

Keywords and Your Digital Marketing Strategy: What Do You Need to Know?
business2community.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from business2community.com Daily Mail and Mail on Sunday newspapers.

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