Meta's Threads app is growing, and it is said to be near 100 million active users. It is almost five months since Meta released Threads for all to enjoy, and in this short time, the app has "just under" 100 million subscribers said its CEO, Mark Zuckerberg.
Threads is now appearing on Facebook, as part of Meta's new push via a carousel. The arrival of Threads ushered in a new era for Meta which now centers on a wider multi-media approach online, but part of this app's growth is its appearance on the Facebook app, right on a user's feed.
Broadcast channels were previously available on Instagram and WhatsApp. Meta is extending its broadcast channels to Facebook and Messenger, allowing content creators to share various types of content with their followers in a controlled group chat environment.