It’s a lot for one person, or even a dedicated ad-buying team to keep track of. But this complexity can also make it difficult for companies that are entering the digital ad space for the first time to get full value out of their online marketing efforts. That’s no small thing either. After all, if you’re a business owner, you want to meet your customers where they are. And with Africans spending an increasing amount of time online (South Africa actually leads the world on this metric), that means having a presence on the biggest digital platforms and, more particularly, the ones most relevant to your business.
In the world of digital advertising, understanding the art of bid adjustments can be the game-changer you’ve been looking for. Having the ability to fine-tune and strategically place your content where you want it to appear in your ads is a fantastic advantage. When you’re wondering “Can I change my Pinterest ad bid?” – the […]
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