The Portland Art Museum's rebrand of the Northwest Film Center this past spring—to PAM CUT or (deep breath) the Portland Art Museum's Center for an Untold Tomorrow—was met with a fair amount of head scratching and eye rolling at the time, in spite of the organization's laudable goals. And as a result, the center's once regular schedule of repertory screenings have been replaced by experiences and events that, through judicious use of technology like VR.