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Please note that the posts on The Blogs are contributed by third parties. The opinions, facts and any media content in them are presented solely by the authors, and neither The Times of Israel nor its partners assume any responsibility for them. Please contact us in case of abuse. In case of abuse, Though Donald F. Dixon’s undergraduate Marketing course was surely not my favorite (and I was never in danger of becoming his prize pupil), I did absorb some valuable pieces of knowledge during the otherwise uninspiring hours I sat in his classroom.  Prof. Dixon is noted in academe for advancing the concept that consumer purchasing behavior is best measured in terms of the household as the purchaser, rather than the individual.

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