well that s precisely the pitch advertisers are making to the baby boomer generation. as rita braver will report in our cover story. reporter: from robots to cars that park themselves, everybody is coming up with new ideas to entice boomers. we re not the first generation to get old. but we re the first generation to have greater expectations that old age could be better. reporter: later in our sunday morning cover story, how a suit called agnes might help design new products for aging baby boomers. mason: it all adds up is the story of from martha teichner all about ad campaign mascots with legion of loyal fans. a talking gecko. why? i ll tell you why. because people trust advertising icons. reporter: and they remember them. are any of your favorites in this little gathering? you ve got the narcotic of nostalgia, anything that you grew up with, there s a soft place in your heart for it. reporter: which is why nearly 50 years after his original television ca
business bond. the bill includes $12 billion in tax breaks, an additional small business support for it live coverage when the senate comes in this afternoon at 2: 30 eastern. domestic manufacturing and energy efficiency, live coverage on cspan when the house gavels in tomorrow at 2:00 p.m. eastern. every weekend on cspan 3, experience american history. 48 hours of people and events telling the american story. here historic speeches by national leaders and eyewitness accounts by events that shaped our nations. visit museums, historical sites, and college campuses as professors and leading historians tell them to america s past. american history-tv, all weekend, every weekend on cspan 3. 50 years ago this month, a group of young conservatives signed a list of principles that many see as the start of the modern conservative movement for it on friday, the young american foundation founded met. i would like everyone to take their seats. good afternoon. good afternoon. i am
secondly, i ll tell you last year i was honored to bring an true parker home right here in this local community. i was on the committee with the parade and we raise 200,000 dollars for him. now how was i able to do that? 11 years ago, my wife had a traumatic injury, so we lost everything we had. and i became her full-time care giver she had two brain surgeries. now for eight years she s been receiving disability medicare and this year her medication was denied. it was denied by an organization called max must. i am her care giver and i apologize. i had to appeal for her. now this is a letter we got from maxim u.s. we re federal services. experts on appeals. medicare hired us to review this file and decide if the partd plan made the correct decision. we work for medicare. we do not work for part-d plan. we appealed and my wife won wholly. so the administrative law judge process. maxim u.s. has appealed that a decision and they say according to the term medically accepted ind