Timberland s five-year journey to re-introduce cotton growing in Haiti began in 2016. Copyright: SFA Thomas Noreille
Global outdoor lifestyle brand Timberland is rolling out the first products made with Community Cotton fibre sourced from its supply chain in Haiti following its five-year journey to reintroduce cotton farming to the country.
The move marks a milestone in Timberland s partnership with the Smallholder Farmers Alliance (SFA), which began in 2016 with a goal to create a new supply chain for sustainable cotton, while at the same time advancing the reforestation of Haiti and improving farmers lives.
Launched this week as part of its spring 2021 collection, the first Community Cotton styles include the women s Atlanta Green EK+ Sneakers, men s TrueCloud EK+ Sneakers and Caswell EK+ Bags. The EK+ nomenclature indicates that these are Earthkeepers Edition styles, representing Timberland s pinnacle eco-innovations.