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LEGO launches vibrant rebrand with dynamic graphics

The LEGO Group is evolving its brand identity to build a more consistent design experience for its audience. Beyond its iconic logo, it has created a new set of design elements to bring the joy and pride of building and creating to life in a new way.

Oliver maltbyThomas holstAction graphicsEgo brand refreshBrand refresh

Building beyond the bricks: The LEGO Group launches its first full set of design elements to evolve its brand identity

Building beyond the bricks: The LEGO Group launches its first full set of design elements to evolve its brand identity
webwire.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from webwire.com Daily Mail and Mail on Sunday newspapers.

New yorkUnited statesThomas holstKirk kristiansenOliver maltbyBrand consulting groupEpic gamesWarner brothersWalt disney companyAction graphicsGlobal headExecutive creative directorPortfolio leadOle kirk kristiansenIconic movesBrand consulting

Lego s vibrant new brand identity feels both nostalgic and timeless

It s all about the bricks.

Thomas holstPapa johnsOliver maltbyLego typewellMassimo duttiLego groupOur lego agencyLego agencyLego brick proCreative bloq

The LEGO Group s new design identity builds on one of the brand s core values

[The LEGO Group](https://www.lego.com) has unveiled a striking new identity today created in collaboration with brand consultancy [Interbrand](https:/.

Thomas holstOliver maltbyKirk kristiansenWarner brothersWalt disney companyOle kirk kristiansen

Lego evolves brand identity, launching first full set of design elements

Lego evolves brand identity, launching first full set of design elements
thedrum.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from thedrum.com Daily Mail and Mail on Sunday newspapers.

Oliver maltbyThomas holstOur lego agencyLego groupLego agency

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