Endorsed sports camps are a growing feature of resorts, using a star name to draw guests onto tennis, football and survival-skills courses – but can you ever expect to see the celebrities themselves?
To reinforce its commitment to the Nordic Region and tennis as a sport, BNP Paribas has become the title sponsor of the ATP250 tournament BNP Paribas Nordic Open (former Stockholm Open). The tournament which starts today in the Royal Tennis Hall in Stockholm, is the oldest indoor ATP tournament in the world. Nordic Open aims to be the world’s most sustainable tennis tournament, and any profit is automatically put directly back into different youth projects.
Members of Team Europe at the Laver Cup say they re looking for redemption after losing the tournament for the first time last year. Team Europe has won four of five iterations of the competition, losing last year in London which also marked Swiss icon Roger Federer s last competitive game.