especially again in things that we don t use that often. we don t really know the price of. there s a case where, you know, diabetic testing equipment, you know, do we know what the price of that should be. we can t necessarily anticipate the cost of use. it s what has to be used like the disposable razor which has to be replaced, replaced, replaced. that s right. do we have time for one more? oh, okay, yeah. i wonder if you found any generational differences between young buyers and older buyers? well, i don t do surveys. i can say that i ve done a lot of radio interviews for this and i get a lot of callers and what really surprised me i get a lot of young callers and i thought oh, heck, who cares, you know? we have disposable stuff. we go to ikea and we trash it. we move all the time. who cares? that s been a minority of young people. young people have a growing interest about environmentalism. they re concerned about the economy and they ve actually connected