We analyze the fandom of MMA during the pandemic.
EAST LANSING, Mich. - March 11, 2020 will be a day that is remembered as essentially when the whole world stood still.
When the World Health Organization (WHO) declared COVID-19 to be a pandemic on that day, sports, and life in general, had to stop without knowing when it might get started up again.
Not even two months later though, on May 7, the UFC held UFC 248, a Mixed Martial Arts (MMA) bout card - the first sporting event held on American soil since the pandemic started.
Credit Darin Baydoun
They took advantage of an opportunity to hold first serve on the entire sports market, but how many more fans did it gain from that? That’s the question we looked to explore on a local level in East Lansing, on the campus of Michigan State University.
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