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With their white teeth, athletic bodies, impeccable hair, flawless skin and square jaws, younger generations of men are going all out to improve their appearance and conform to the codes of a standardized, sometimes stereotyped beauty even to the point of indulging in controversial practices. This trend, known as ’looksmaxxing,’ has now gone viral and has millions of followers on social networks.
Fans of ’looksmaxxing’ are said to be ready to use all possible means sometimes even the most.