Todd Carmichael, who co-founded pioneering third-wave coffee company La Colombe, is once again breaking new ground with the launch of innovative “shimmering water” brand Loftiwater. In this episode, Carmichael spoke about how the pandemic influenced his decision to step away from La Colombe and inspired a fresh start, his ambitious vision for Loftiwater and why the brand’s early start included a chartered plane to Venezuela.
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