Organon, a global women’s health company, together with a wide-ranging group of organisations working with the Asia-Pacific Economic Cooperation (APEC), on 22 August 2022 launched the APEC Smart Families project, with the aim of eventually avoiding and reversing demographic trends that pose long-term economic challenges to the region. APEC – led by Thailand as the host economy of the Third Senior Officials and Related Meetings (SOM3) – is developing the project with the Thailand Ministry of Public Health, intra-government agencies, family planning experts, academics, international organisations, and the private sector, including Organon.