coast all down california or across the nation. but they were denied that opportunity. simply because of racism. i m glad you mentioned possible other cases because you know you re dealing with the temp of an iceberg, with the one exposed story in a now enlightened community of los angeles with senators like you and janice and others who were working on this. but all over the country you can imagine things like this happening 100 years ago in places that have not come close to coming to terms with it. without a doubt. i want to recognize a book by allison jefferson. living in california dream african-american leisure and she first started to expose the other african-american leisure spots in the early 1900s like the inkwell in santa monica. valverde up toward palmdale.
won t invest in foreign entities. too many tax and legal implications. addition will ally you need a n. a lot won t speak to you unless you have a warm introduction of someone you know. consider a local advisory board. finally, you re going to come across cultural differences. americans are known for being, hmm, pretty confident in the start-up world. you want to make sure you re not too conservative and your financial projections and not shy about sharing your big vision. we now have the top two tips you need to know to help you grow your business. let s introduce our panel for their advice. this is founder and ceo of inkwell, a search firm that connecting executive talent with flexible jobs and also an online floral retailer, delivering flowers from ecoflower sustainable farms. good to see you both. an interesting fact.
i think a lot of time owners and managers just think it s all about what s in the paycheck. my cfo was the former cfo of gify, it s a huge tech unicorn. for inkwell to attract that talent, we had to giver what she wanted, which was flexibility. for e-commerce, trying to sell a product is difficult. it s hard to win on price. you have to win in some other way. what we try though sell is digital experiences that make your life easier and better. of course we re selling flowers, that s what we do, but we try to do it in a way that brings values in another way. it might be around sustainability because you care about that. but we also offer tools to make the orton process simpler.
i know many investors who won t invest in foreign entities. additionally you need a network here. a lot of investors won t speak to you unless you have a warm introduction, so tap into your alumnae base, or consider building a local advisory board. and finally americans are known for being pretty confident in the start-up world. you want to make sure you re not too conservative in your projection and not being shy about your vision. we have the top two tips. mona is the found of the inkwell, a executive search firm, and online floral retailer, that delivers flowers from ecofriendly sustainable farms. because of you these small
ceo of inkwell. and john is with us from farmers. and because of these small farmers, they re able to send their kids to college. and somewhat relevant for you, 70% of farmhands are women and the average tenure on a farm is about ten years, but because of the farms with work with, they ll work there for 10, 20 years. so let s start with you. you ve both grown your companies from just ideas. what s something you ve learned along the way? i think that companies should really think about other ways to compensate their workers to attract them and flex sbabilit a great way to do that. there s a whole workforce that prioritizes flexibility over cash. if you can offer your best people flexibility, you save money and can get the best