Channel 4 Sales has secured retailer Waitrose, in a deal brokered by MG OMD, as the new sponsor of fan favourite, The Great British Bake Off. As the official broadcast sponsor, Waitrose idents will feature around the forthcoming Bake Off line up on Channel 4 including: The Great British Bake Off, The Great British Bake Off: An Extra Slice, The Great Celebrity Bake Off for Stand Up To Cancer, Bake Off: The Professionals, The Great British Bake Off Festive Specials and Junior Bake Off..
Manning Gottlieb OMD was named Agency of the Year at the 2022 Thinkbox TV Planning Awards, run in partnership with Campaign. Here’s how they went about it…