Origin
Since at least August 2019, the viral content website CarNovels advertised a viral story about a crab fishing boat, an iceberg, and an animal.
The online advertisement was hosted by the Taboola advertising platform and bore the headline, “Fishermen Think They Found A Seal Floating On An Iceberg, Then They Take A Closer Look.” The ad also included an image that was posted by one of the boat’s crew members:
A variation of the ad read: “Fishermen Are Surprised After Seeing What’s Sitting On Iceberg.” Once readers clicked on the ads, they landed on an 80-slide story with the headline: “These Fishermen Noticed Something Unbelievable Atop An Iceberg… What Was It?” It detailed the story of a fishing boat crew that found an Arctic fox on an iceberg.