As the UK continues to battle the Covid-19 pandemic, shoppers are turning to well-loved nostalgic scents to provide a sense of comfort and transport them back to more carefree times.
Fragrance retailer The Perfume Shop has revealed the second lockdown drove UK shoppers back to the familiar scents of their younger years, with the 1990s proving a particularly popular era.
Sales of the classic fragrance Cool Water by Davidoff, first released in 1988, were up by a huge 188 per cent month on month, making it the retailer s top-selling retro scent.
Meanwhile, 90s classic Gucci Rush saw an impressive 153 per cent increase.