Shelf space battle will intensify with Nestlé/Bountiful deal, observers say Now that Nestlé has completed its acquisition of brands of The Bountiful Co. observers expect the CPG giant’s move into nutrition and wellness will continue to gather steam.
Nestlé finalized its deal with Bountiful’s owner private equity firm KKR to the tune of $5.75 billion. Nestlé purchased the supplement brands Nature’s Bounty, Solgar, Osteo Bi-Flex and Puritan’s Pride, as well as the company’s US private label business. Prior to the deal KKR had planned an initial public offering of stock in the company that was slated to raise about $6 billion.