look at miss piggy. i m serious. look at kermit the frog. we feel like we know these people they re not people but that s what we do we turn them into people. so now cecil is our guy, and cecil has a brother, and we re worried about cecil s family. i guess part of what i m trying to figure out is is this a good that then allows us to transfer this empathy, this sense of humanity to in fact a broader humanity, or is it a bad that keeps us only interested in the morally neutral land of non-human animals because we don t want to deal with the messiness of humanity. i think in terms of the big game, this has been marketed for a very long time. in southern africa they have five animals that poachers have given names to and they have called them the big five as you know in zimbabwe. it s thery rhinoceros it s the buffalo, it s these animals. we try to save them and we give