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How Dentsu and Nestlé cut digital ad emissions by 25% in Indonesia | Analysis
CASE STUDY: By measuring and eliminating higher-emitting media and formats throughout their campaign for Bear Brand's sterilised milk drink, the carbon footprint was slashed by a quarter within a three-month period.
Indonesia
Arindam-bhattacharyya
Salma-karima
Vinay-mohan
Elvira-jakub
Theresia-magdelina
Bear-brand
Dentsu-indonesia
Faheem-merchant
While-nestl
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