State & Regional Sales Report
Business was down all across the United States in 2020, but these strategies and trends will help you find success right now, no matter where you sell.
2020 U.S. Promotional Products Sales Revenue
$20.7 billion -19.8% decline
ASI Media’s annual State and Regional Sales Report typically takes the long view. But like with everything else, the pandemic has changed things. While the future still matters, at this moment distributors are concerned with the right here and now. Which states are opening up? What events are returning? Which markets are ready to buy?
That’s where our report comes in. Our exclusive data reveals which states and regions proved the most resilient for selling promo. Likewise, our reporting offers the strategies, products and trends that are going to propel distributors as the U.S. eyes perhaps a soaring economic expansion.
Promo’s Return to the Office
Though few companies plan to give up their office space completely, many are exploring the possibility of a hybrid model that gives employees the flexibility they crave.
Earlier this month the CDC relaxed masking guidelines for the fully vaccinated – a change that has paved the way for workers across the country to return to the office, if they hadn’t already done so. In many ways, however, the coronavirus pandemic has permanently altered the landscape of work – with more employers making remote and hybrid opportunities a fixture of company culture.
And for many employees, remote work opportunities are becoming less of a perk and more of a requirement. A survey by professional network Blind reported that 64% of workers at the biggest companies preferred permanent work-from-home over a $30,000 raise. (In ASI Media’s admittedly unscientific recreation of the poll, the results were decidedly different, with the vast majority of Twitter poll resp
Project 2021: Spring Brings Hope
This year, we’re following 10 promo companies – suppliers, distributors and decorators – to see how they meet the challenges of a post-COVID world. By ASI Media Staff
As the first quarter of 2021 wraps up, the 10 participants in ASI Media’s Project 2021 report varying levels of success – and an overall optimism for the rest of the year. Overall, in the promo industry, sales were down by nearly 15%, compared to the first quarter of 2020. However, most promo pros believe 2021 sales will surpass 2020 levels, and over 40% expect to beat their 2019 sales.
All year long, ASI Media has been tracking a cross-section of industry players across the United States and Canada – from one-person operations to Top 40 multinational firms. Each month, we check in to learn about their unique challenges and celebrate their hard-won successes. You can read the previous installment of the series here. And stay tuned for
Is the promo industry s unused PTO leading to burnout? asicentral.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from asicentral.com Daily Mail and Mail on Sunday newspapers.
Promo Apparel Trends for 2021
Vibrant colors and elevated basics are among the looks that will rule the new year.
It’s almost a new year, and people are ready for a change … of clothing.
In 2021, expect a return to brighter colors and fun patterns. People will also be increasingly eager to dress up, whether for work or safe socializing. Despite this renewed spirit of sartorial optimism, however, the effects of the lengthy pandemic will linger: Athleisure and casual looks will stay a strong force as many embrace remote work indefinitely. And not only will masks remain de rigueur, at least in the short term, but the concept of dressing for protection will also catch on in a broader sense, with consumers clamoring for fabrics with antimicrobial finishes and other technical features.