their leader? reporter: it s interesting. here in south korea, there weren t set plans to release it in the cinema. it wasn t one of the target audiences for sony pictures. it s questionable how many people in south korea would have seen it. now we know thousands of south koreans are illegally downloading it because of the controversy. they want to know what the fuss is about. even though they may not have been interested before, there s back and forth between washington and pyongyang and they want to see it. pyongyang don t want them to see it. they don t want the threat like his leadership. there has been one activist in south korea who will try to infiltrate north korea, sent helium balloons over the border with the dvds so some can see the movie.