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Boux Avenue posts loss
The latest results, covering the financial year to the end of March 2020, includes the initial week of the first lockdown in March 2020.
Theo Paphitis, chairman of the group, which also owns Robert Dyas and Ryman, said: “Boux’s product range, newly placed strategic team and overall strategy put it in a substantially better position now, than our expectations at the beginning of the year. The response by customers to our ranges drove particular success in loungewear, nightwear and lingerie with significant growth online during lockdown. The further accelerated shift of our Boux Avenue customer to online invites us to continue to adapt our model through the work of this new team, including a renewed marketing and influencer focus, resulting in a stronger trading performance and brand exposure.”
Ryman embroiled in row with landlords over unpaid rent
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