reporter: it s that time of year you get to be somebody else. many turning to popular online makeup tutorials. learning how to make their halloween look at home spooktacular. we re going to take these costumes to the next level. reporter: the halloween mecca, home of costume designer best known for her work on sex & the city. makeup artist or zombie for the day was dana. a lot of zombies. people are being very creative. i m going to give you a simple way to do a sugar skull at home. reporter: she runs the full service beauty parlor downstairs. her three tips? don t be afraid. you have a kid that s really artistic and creative. sit them don and say paint my face. reporter: it s all about your special touch. the way you personalize it, that s the ticket.