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Siam Paragonhas launched a transformation project to redefine the 'global legendary landmark in the heart of Bangkok', taking it to new heights of excellence to meet new lifestyle needs of the future. Siam Paragon will create a global prototype of a platform where the best of the best from every field can come together and co-create world-class projects and experiences that exceed all expectations. The transformation will seamlessly bridge the physical world, the digital world, and the Metaverse to present the incredible and exciting lifestyles of the future. Siam Paragon generated record-high revenue in 2022, with over 50 percent growth from the previous year, surpassing its pre-covid market value in 2019 despite a significantly smaller number of international visitors. Luxury brands also earned the world's top ranking in sales. The success reinforces Siam Paragon's strong leadership in the affluent shopper segment. BANGKOK, Feb. 17, 2023 /PRNewswire/ Siam Paragon, a
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